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Thursday, August 09, 2007

Branding and its impact on kids and your pocketbook

The article discusses the results of a study regarding pre-schoolers and their food choices. As part of the study, children served with the same food items (hamburgers, chicken nuggets, and French fries from McDonald's and carrots and milk from a grocery store) found them to taste better when the food items were wrapped in traditional McDonald's wrappers, compared to those in plain un-marked wrappers. Surprisingly, even the carrots and milk tasted better when brand with McDonald's logo.

The study suggests that even very young children, 3-5 years, in age can be highly influenced by branding. I think, not just the kids, but even most of us adults are susceptible to such perceptions. For example, some how many people believe that an item is of better quality than another item if it's price is more, or it's made by Sony versus say Sharp or Sanyo. Such perceptions also explain why some people prefer brand name drugs over generic drugs even if they may be identical in all respects.

For complete article, see:

Yahoo News: Foods Tastes Better With McDonald's Logo

posted by Ruby @ 7:45 AM

1 Comments:

At 4:46 AM, Anonymous said…

Of course we prefer branding products. Choosing them we believe that they are better because of famous brand and suggestions of the ads but sometimes branding products are equal or even worse than others.

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