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Monday, November 27, 2006

Cashing in on Black Friday sales to your advantage

Well, the thanksgiving holidays are over and it's back to regular routine. Had a good relaxing weekend – spending time with friends and family, shopping as well as watching movies. On Black Friday, like many people, did a little bit of shopping although I went out around 9 AM and was back home by 11:30 PM – so spent less than 2.5 hrs in shopping. We needed a new DVD player and since I had seen the ads on Black Friday Web site, we decided to buy it as the prices were decent. That was our only major purchase for the weekend!

I know that retailers spend a considerable amount of money in promoting the great deals available during the Black Friday and the rest of the holiday season. Fortunately, in our house, we typically do not go crazy about buying things just because they happen to be on sale and we try to limit impulse buying. One thing we realize is just because something is on sale, it doesn't mean that that thing has to be bought nor does it mean that it's free.

That said, I believe that as a savvy consumer, it's good to be able to postpone buying things that can wait, and be able to buy them when they are on considerable discount such as during the thanksgivings weekend. So the DVD player was one such purchase. We needed a new one as we were having problems with our existing player. However, as it was not an urgent need, we decided to wait till it went on sale last weekend.

Am sure there are lot of other people who are doing the same thing and delaying their major purchases where possible until they go on sale during the thanksgiving to christmas season. I think this is one way for savvy consumers to beat retailers on their own game, and use their heavily advertised sales to your advantage rather than getting further into debt. Of course, the primary goal is still to avoid frivolous spending because ultimately, your interest in the must-have item you bought wears off more quickly that the interest charges that remain on your credit card.

posted by Ruby @ 7:41 AM

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